Why do charities pay for fundraising services?

In a recent article, I commented on a $1 fundraising model. In today’s post, I ask myself why do charities pay for fundraising programs and staff if they can have access to free turnkey fundraising platforms like PayPal or Philanthroper? Charities invest big money in raising funds. Save the Children for instance brags about only investing 6%

Charities on sale… $1 each

I just read a very interesting article from The Agitator : The $1 Fundraising Model. The article talks about a subversive fundraising approach, which is to encourage to only give $1 to a charity. The author uses chicago-based company Philanthroper as an example. The concept Philanthroper’s concept is simple: everyday,  they showcase one «deal»(charity) and ask